First of all, you should be relieved to hear that urges are completely normal. There is nothing wrong with you! You should also know that an urge is simply a thought/feeling. As with so many things about eating, that is both the good news and the bad news! It means that you are completely in control of what you choose to do with the thought, whether to act on it or not. It’s all happening inside of you. But what you tell yourself, inside your own head, will be the thing that makes the difference. Easy to say, hard to do. At least initially.

So why set goals? I submit that the purpose of having a goal and working to achieve it is not to search for that elusive “happiness” or fix something but rather to get to know yourself better. To discover your own power, your own “awesomeness” as we call it nowadays. To become a self-actualized person. To engage more fully in life. To find out what you’re made of. It’s not the goal per se that’s the greatest value but rather to see who you become as you challenge yourself to become the person you truly want to be.